Victoria, B.C. Company Makes Advanced, Web-based Mapping Software

SEATTLE, WA – (October 03, 2017) – TechStrat, an global advisor to technology companies seeking growth capital or exit, announced that its client, Latitude Geographics Group Ltd., has received a significant investment from Battery Ventures, a global, technology-focused investment firm. Victoria, B.C.-based Latitude develops web-based mapping software and related Geographic Information System (GIS) technologies. Specific terms of the deal were not disclosed.

Latitude’s flagship Geocortex software helps customers maximize the potential of their investment in web mapping technology made by Esri, the world leader in GIS whose software is the most powerful mapping and spatial data analytics technology available. Latitude’s business centers on government customers, as well as industry sectors like energy and public safety, and is focused on making it as easy as possible for organizations to deliver mapping and GIS technology to their end users. The company was founded in 1999.

According to Nat Burgess, Managing Partner at TechStrat, “Our client sought an investor that would help take Latitude to the next level, both operationally, and through international sales expansion. Battery’s strong investment thesis in the GIS market, and recent investment in fellow-Esri partner AED Sicad, met the shareholder’s criteria and set the stage for a successful partnership”.

TechStrat advises mid-market technology companies on mergers and acquisitions and growth capital. In addition to Latitdue Geographics Group, TechStrat has recently completed transactions in B2B SaaS (Midaxo), Biotech (Cell Systems) and consumer web (PicMonkey). A full list of transactions completed by TechStrat principals is available at

About TechStrat

TechStrat helps shareholders of mid-market technology companies maximize the value of their equity through strategic M&A or raising capital. TechStrat’s principals have on average over 20 years’ experience in the technology industry. Deep experience, broad relationships, and a track record of over a billion dollars in transactions gives the firm’s clients a clear advantage in pursuing their strategic objectives. For more information on the firm, visit

About Battery Ventures

Battery strives to invest in cutting-edge, category-defining businesses in markets including software and services, Web infrastructure, consumer Internet, mobile and industrial technologies. Founded in 1983, the firm backs companies at stages ranging from seed to private equity and invests globally from offices in Boston, the San Francisco Bay Area, Tel Aviv and London. Follow the firm on Twitter @BatteryVentures, visit our website at and find a full list of Battery’s portfolio companies here.

About Latitude

Latitude Geographics believes that geography empowers people to make vastly better decisions about the world around us; we help them accomplish this with Geocortex mapping software and services. In use by more than 1400 organizations around the world, Geocortex technology helps our customers operate more efficiently, communicate more effectively, and improve their decision making. Our technology is designed specifically and exclusively for use with Esri’s ArcGIS® platform; as an Esri Platinum Partner, we are focused on helping clients maximize the return on their investment in core Esri technology.